Business

A chocolate experience with Michelin star chef Menard to launch Veliche in Maldives

Best Buy Maldives (BBM) is set to launch the globally renowned Belgian chocolate Veliche Gourmet in the Maldives.

BBM would unveil its newest international brand at the Hulhule Island Hotel (HIH) on Monday followed by a Veliche Roadshow hosted by Michelin Star Chef Bruno Menard.

Veliche Gourmet is a chocolate brand with a long-established heritage in producing fine quality chocolate. For artisans, chefs, hoteliers and premium chocolate lovers across the globe, we offer a delicate treat that is a feast for the senses.

Menard would weave his Michelin magic with Veliche Gourmet recipes while chefs from the local tourism industry would get the unique opportunity to compare notes and thoughts with the celebrated French chef.

Menard with over 35 years in the world's top kitchens starred as a judge on the MasterChef Asia program and for his three Michelin stars at the L’Osier Restaurant in Tokyo now shares his experiences around the world, creating trends through a cuisine that is open to the fusion of the classic French roots with a broad international gastronomy.

"I feel honoured to be part of Veliche Gourmet Belgium chocolate journey and Cargill’s vision on their sustainability program. I’m glad to see that as new comer to the market Veliche Gourmet is positioning themselves already as leaders in the food & beverage and hospitality industries," Chef Menard said.

BBM said around 70 chefs from throughout the archipelago had been invited to be part of the event which would be held at HIH from 12pm-4pm on Monday.

“We are thrilled to announce the launching of Veliche Gourmet in the Maldives by the presence of Michelin Star Chef Bruno Menard. Importantly, we have set the stepping stones in the right direction to further develop the Maldivian Culinary industry into world-class," Director, CEO of BBM Mohamed Mazloom said.

“I am very pleased to launch our Veliche brand in the Maldives alongside BBM. At Cargill, we are confident about our Belgium quality chocolate and very optimistic our Rain Forest Alliance Certified portfolio will please Chefs throughout the Maldives and Asia Pacific region” Senior Sales Manager for the Asia Pacific at Cargill Cocoa & Chocolate, Eric Gagnon echoed.

BBM has established itself as one of the largest wholesale and retail company in the Maldives with a wide range of brands under one roof. BBM also remains as one of the few companies who take the ownership of imparting knowledge to the hospitality industry in the Maldives.