Visit Maldives has launched a campaign to promote Maldives' tourism in Poland.
According to Maldives Marketing and PR Corporation (MMPRC), the joint campaign with one of the most popular tour operators in Poland, ITAKA was launched to maintain destination presence and promote Maldives as a safe haven in Poland. Commenced in June 2021, the campaign will carry out digital marketing activities and outdoor ambient campaigns to promote the renowned products and uniquely-Maldivian experiences offered in the destination as well as highlight the safety provided by the natural socially-distanced geography of the Maldivian islands. The campaign with ITAKA will combine digital and outdoor advertisements to increase and drive bookings to Maldives.
The campaign coincides with the commencement of charter flights to the Maldives from Warsaw. With an arrival figure of 7,700 and market rank of 12th position, the Polish market is an emerging potential top source market to the Maldives. With easing of travel restrictions and direct connectivity, the Polish market plays an integral role in achieving pre-pandemic arrival figures.