Maldives Marketing and Public Relations Company (MMPRC) has launched a special marketing campaign in collaboration with VOOT India. The campaign was launched as part of an ongoing tourism recovery plan to boost Maldivian tourism.
With over 15 million subscribers VOOT is a popular video-on-demand platform in India.
According to MMPRC, the VOOT platform will be utilized to assure potential tourists that Maldives is one of the most safest travel destinations amid the global COVID-19 pandemic. The advertisements run on VOOT platforms will target audiences in New Delhi, Mumbai, Hyderabad, Chennai, Cochin and Ahmedabad, said MMPRC.