Visit Maldives has initiated a marketing campaign with Amazon India, the number one e-commerce platform in India.
According to Maldives Marketing and PR Corporation (MMPRC), the natural beauty and the naturally distanced islands of Maldives will be advertised on the Amazon app reaching a customer base of 35 million daily and 310 million monthly unique visitors. Lasting from 14th April 2021 to 13th May 2021, the campaign is part of Visit Maldives’ greater strategy to increase outbound arrivals to achieve pre-pandemic arrival figures and sustain India as the fastest growing source market for Maldives.
Amazon India reaches 77% of the digital population in India with 65% of travel and hospitality viewers present on the platform. As a result of the immense reach, popularity and engagement with the platform, the campaign with Amazon India will increase awareness of Maldives as a safe and preferred tourist destination among o spenders across all categories, said MMPRC.
Statistics published by the Ministry of Tourism reveals that India is currently the top source market for tourism in the Maldives. The latest statistics published by the Ministry of Tourism indicates that as of 31st March 2021 Maldives welcomed a total of 298,570 travelers with an arrival figure of 69,730 travelers from India. Visit Maldives plans to continue this momentum of growth by conducting several marketing activities in India.