Maldives won the titles of the “Best Island Presentation” and “Bright Exhibiting Award” at the Moscow International Travel and Tourism Exhibition (MITT) held from 16th to 18th March 2021. The awards were given for the attractive presentation of the Maldives stand and overall effort in the promotion of the destination at the Fair respectively.
Upon receiving the awards, Mr. Thoyyib Mohamed, Managing Director of Visit Maldives said he was gratified by the awards received by Maldives at MITT, the first offline event in months. It is an extra encouragement to the efforts the industry is putting in the Russia and CIS markets, said Thoyyib. While Russia is one of the most important and top performing source markets to the Maldives, the wins can be perceived as an indication of trust by Russians in the Maldives as a tourist destination, he added.
The design of the Maldives stand showcased the beauty of the Maldives through colourful visuals. Furthermore, visitors to the stand had the opportunity to immerse in the beauty through touchless 360-degree video experiences. The Maldives’ stand attracted an array of Russian and International tourism industry players, decision makers and representatives indicating the interest towards Maldives.
MITT is recognised as Russia’s largest B2B tourism exhibition where travel service providers meet representatives from tour operators and travel agents from all over the world. This year’s MITT marks the first offline tourism exhibition in Russia after one year with 1,533 participants from 15 countries and 52 Russian regions exhibiting at the fair. The Russian market is currently one of the top performing source markets to the Maldives, with a total of 4 connecting flights operating between Russia and Maldives with direct connections via Aeroflot. 40,698 tourist arrivals were recorded from the Russian region till date this year.