Maldives Marketing and PR Corporation (MMPRC) has launched a social media campaign to market Maldives in Japan.
According to MMPRC, the campaign aims to make Maldives a top of the mind destination in the Japanese market and to increase engagement with tourists. The campaign, which will run from June 2021 until January 2022, will increase brand awareness in Japan and reassure Japanese travelers that Maldives will remain as one of the safest destinations to travel to when the Japanese borders reopen for leisure travel. MMPRC hopes t o reach 6 million people via the campaign.
Official Visit Maldives social media accounts will be created specifically for the Japanese market as part of this 8-month long campaign and all content produced in these platforms will be in the Japanese language. A holiday voucher will be offered at the beginning of the campaign to increase engagement and provide the opportunity for a lucky winner to enjoy a free holiday in Maldives.
At the end of 2019 Maldives recorded 44,251 arrivals from Japanese market. In order to increase the arrivals numbers to pre-pandemic level and keep the destination presence across Japanese market, Visit Maldives has planned several marketing activities this year such as familiarization trips, marketing promotion with Tabi Muse and participation in Tourism Expo Japan (JATA).