Maldives Marketing and Public Relations Corporation (MMPRC) has signed an advertising and branded content partnership agreement with CNN International Commercial to position Maldives as the ideal destination for international travelers.
The agreement was signed during a ceremony held at MMPRC on September 20, by Managing Director of MMPRC Thoyyib Mohamed and by the Director of Sales Abhijeet Dhar on behalf of CNN. The purpose of this agreement is to promote the Maldives as a safe haven for international travelers, MMPRC said.
Speaking about the partnership, Thoyyib expressed confidence that the partnership will bring out the desired outcome, highlighting achievements of previous partnership with CNN in 2020. He noted that MMPRC’s strategies for marketing the destination is focused on assuring tourists of the safe, unique and holistic experiences awaiting them in the sunny side of life. He noted that the agreement with CCN would assist to further promote global efforts to market the Maldives.
This campaign with CNN will be conducted from September till the end of December 2021. During the three months, CNN will circulate dedicated content on digital and broadcast mediums. This will include articles, videos, commercials and social media campaigns which will have a mass global reach.
Last year Visit Maldives launched its first global advertising campaign with CNN after the border was opened in mid July 2020 following the global lockdown imposed across different countries due to the COVID-19 pandemic. This campaign was later continued in December 2020 with the aim of promoting Maldives as the safest destinations to travel during the pandemic, for tourists who are constantly seeking a new place to vacation.
