The use of data is essential for the future of the tourism industry, Maldives Marketing and Public Corporation (MMPRC)'a Managing Director Ibrahim Shiury has said.
Speaking at a one-day data forum held at Bandos, Shiury highlighted that the use of data is essential for developing policies that will drive the tourism sector forward. He noted that he gained valuable insights into data usage at the forum, and expressed hope that the knowledge would lead to positive changes in the tourism industry.
"The tourism industry is evolving. Data collection is essential at such a time," he said.
Speaking at the forum, MMPRC's Chairman Abdulla Giyas said tourism data has been collected since the inception of the industry in the Maldives, making it easier to effectively promote the Maldives as a tourism destination.
The Global Data Forum held for the first time in the Maldives featured experts from global travel companies such as TripAdvisor, Booking.com, Adara, Union Pay, and Amadeus. Representatives from Oxford's Tourism Economics and E-tourism Frontiers also spoke at the forum about the importance of data in the tourism industry. A total of 150 participants attended the forum.
