Maldives Marketing and Public Relations Corporation (MMPRC) has officially launched its largest global campaign to date, World’s Biggest Giveaway.
The campaign, first announced at the World Travel Market (WTM) in London on November 5, offers 52 lucky winners a chance to experience a Maldives holiday. A winner will be selected each week for the entire year.
MMPRC said the competitions under the social media campaign will showcase the Maldives’ pristine beaches, crystal-clear waters and natural beauty, the rich culture and diverse marine life. Themes such as romance, luxury, family, diving will also be highlighted.
The main objective of the campaign is to attract more tourists to the Maldives through social media.
