Maldives Marketing and Public Relations Corporation (MMPRC) has launched a month-long digital marketing campaign with tech firm, Invibes.
Invibes is an international technology company that innovates digital advertising and transforms the way consumers interact with brands, through creative & engaging in-feed ad formats with guaranteed impressions of video campaigns and pictures.
According to MMPRC, the campaign will reach a highly targeted and engaged travel audience of honeymooners, couples, and families. Ultimately, the campaign aims to increase the arrival figure from the French market. MMPRC hoped the video campaign and pictures will achieve roughly 300,000 impressions and roughly 1.5 million impressions respectively. The campaign will increase brand awareness of the Maldives as one of the safest destinations to visit for the next holiday during the pandemic
As of 11th August 2021, the French market is the top 10th largest source market for the Maldivian tourism industry with an impressive arrival figure of 13,267 travelers. With ease in travel restrictions and direct flight connectivity through Air France, it is estimated that the arrival figure from the French market will increase in the coming months.