Maldives Marketing and Public Relations Corporation (MMPRC) as Visit Maldives has showcased dive and underwater experiences available in the Maldives at the Malaysia International Dive Expo (MIDE) 2021. Visit Maldives is taking part in this event, held in Kuala Lumpur from 3rd - 5th December 2021.
MIDE is one of the largest expos that bring together dive enthusiasts and marine conservationists from around the world. This is the first time Visit Maldives is taking part in this event in the ongoing effort to promote the Maldives as the most preferred destination among Southeast Asians, especially Malaysian travelers. MIDE provides the opportunity to interact with consumers, industry professionals, and top travel trade partners.
Through this event, Visit Maldives is showcasing the dive, watersports, and underwater experiences available for enthusiasts in the Maldives. It will help promote the destination as a safe haven for travelers seeking underwater experiences from the Southeast Asia market. The Maldives is showcasing the individual resorts, hotels, guesthouses, and liveaboards options available in the country for water sports and dive enthusiasts.
As per MMPRC, the event aims to reach over 13,000 key TOs and agents selling the Maldives as a dive destination with the most updated destination information.
The participation in this event is aligned with Visit Maldives’ strategy for the SEA market. This strategy aims to maintain the destination presence in the SEA and Malaysia markets. Furthermore, the strategy also seeks to update the travel trade with the latest destination news and provide opportunities for travel trade and tourists from this market to clarify the questions and concerns of the key stakeholders.
Visit Maldives has been holding several activities, including webinars, roadshows, joint marketing campaigns on various platforms while participating in fairs and exhibitions to maintain destination momentum, increasing arrivals from top, new, and emerging markets. By November 11th, the Maldives welcomed over 1,060,004 tourists to the country, reaching the one million arrival mark two months ahead of the target date.