One million tourists have enrolled in the Maldives Border Miles privilege program.
The Maldives Border Miles program was introduced to revive the economy and further develop tourism in the Maldives following border closure at the height of the COVID-19 pandemic. The program, which offers special benefits to cross-border tourists, was launched in September 2020 by Maldives Immigration in collaboration with the Tourism Ministry and the Maldives Marketing and Public Relations Corporation (MMPRC).
Maldives Immigration's Controller General, Mohamed Ahmed Hussain, said Monday that one million tourists have signed up for the program since the program was launched. The Controller told AVAS that this is the first such program in the world and that the response received for the program has been overwhelming.
"Reaching one million is proof of the huge response to the program," he said.
Mohamed Ahmed Hussain said the program would be further expanded in the future.
The border miles program rewards visitors to the Maldives with points for each visit. The three-tiered nationwide loyalty program is defined by a set variety of rewards, services, or benefits, which increase in value as members progress. The program currently has 26 partners.
