MMPRC and Singapore Airlines begin marketing campaign for South Korean market

Maldives Marketing & Public Relations Corporation (MMPRC) together with Singapore Airlines has commenced a promotional campaign to market Maldives tourism.

The “Free Independent Traveler & Honeymoon Promotion” is designed to promote the Maldives as an attractive destination among the South Koreans said MMPRC. Under the promotion, special fares to the Maldives for those traveling via Singapore Airlines will be offered, as well as exclusive discounts of 5% for KrisFlyer members of the airline.

Additionally, the first 350 customers participating in this promotion will receive a department store voucher of US$ 40. The airline is also offering customers who transit in Changi International Airport a voucher of US$ 20.

The special promotion will start on the 30th of November 2019 and conclude on the 30th of June in 2020. Round trip tickets to Maldives must be purchased via Singapore Airlines’ website, mobile application, travel agency or from the Visit Maldives official website to participate in the promotion.

According to MMPRC, several marketing activities are currently ongoing in six different markets which are China, Australia, USA, Japan, South Korea & Singapore under this joint marketing campaign

MMPRC aims to promote Maldives Tourism in South Korea and increase arrivals to the country. South Korea is currently ranked 12th in terms of arrivals to Maldives with a total of 22,188 tourist arrivals from the country to Maldives till August of 2019.