MMPRC begins roadshow to promote Maldives in China

Maldives Marketing & Public Relations Corporation (MMPRC) has commenced a series of marketing activities in China to promote Maldives.

MMPRC said they will be conducting their 13th roadshow for the year in China from 25th November to December 2 in association with Singapore Airlines.

The roadshow will be conducted in Beijing, Shanghai, Guangzhou and Chengdu, said MMPRC.

During the roadshow, representatives from Maldivian tourism agencies will be meeting Chinese tour operators to further promote Maldives and its tourism. 11 local companies are participating in the event.

Presentations on Maldives will be given at the roadshows in all four cities. A lucky draw will be taken among those visiting the fair, and Maldives holidays sponsored by Paradise Island Resort, Sun Island Resort and Furaveri Island Resort will be awarded to two winners from each city.

MMPRC has been conducting a series of marketing activities aimed for China market this year. The state tourism company participated in China Outbound and Travel Tourism Market (COTTM) fair, and organized familiarization trips and social media campaigns.

China is a top tourism market to the Maldives. A total of 252،275 tourists from China visited the Maldives in the last month.This is a hike of 1.8% compared to the same period last year.