Maldives Marketing and Public Relations Corporation (MMPRC) has commenced a campaign with TripAdvisor to promote Maldives’ tourism.
The campaign is being run in partnership with the world’s largest travel platform under the concept “Escape to Maldives: Calm Awaits”. The campaign will run from January 2021 to September 2021, targeting the US, Europe and APAC region, which will connect Maldives with the largest travel community in the world.
Amidst the pandemic, the borders of most European countries are currently closed, and the purpose of the campaign will align with keeping European tourists dreaming of Maldives and encouraging them to travel to the destination once restrictions are lifted.
This campaign aims to create more destination awareness with compelling content and curated itineraries, in order to influence potential travelers to Maldives, said MMPRC. It will also highlight and emphasize on travel reassurance and safety standards set in Maldives throughout the campaign.
TripAdvisor, the world's largest travel platform helps hundreds of millions of travelers each month make every trip their best trip. Travelers across the globe use the TripAdvisor site and app to browse more than 878 million reviews and opinions of 8.8 million accommodations, restaurants, experiences, airlines and cruises.