Visit Maldives has initiated a digital campaign with Halal Have, Will Travel (HHWT) to maintain destination presence and promote Maldives as a safe haven in the Southeast Asian Market.
According to Maldives Marketing and PR Corporation (MMPRC), the campaign that started on May 21 aims to promote the destination to families and budget-conscious travelers through showcasing the unique experiences and diversity of tourism products the islands destination offers as well as promoting the destination as a perfect getaway for Muslim travellers.
With a monthly reach of over 9.4 million, Have Halal, Will Travel is one of the leading travel and lifestyle platform for Muslim travellers in Asia. The platform has a large audience of engaged travelers with over 572,000 travelers and 274,000 travelers in Malaysia and Singapore respectively. It is a trusted brand among the Southeast Asian travel community that understands and caters to target audience needs. Throughout the campaign, Maldives will be promoted as a destination that caters well to Muslim travelers highlighting the religious aspects and halal friendly services and amenities such as availability of halal food and easy accessibility to prayer mosques in all areas of the country.
In this campaign, destination contents will be promoted in in English and Bahasa Indonesia language on the Have Halal, Will Travel platform highlighting useful tips for travel during and post COVID-19 pandemic with variety of recreational activities families, couples and solo travelers can enjoy either on a highly luxurious fashion or even on a budget. The campaign is carried out aligned with Visit Maldives’ aim of creating greater appeal to Muslims travelers and strengthening the Maldives brand in the Southeast Asian region by showcasing the destination as a unique holiday destination that caters for everyone in all walks of life.
Over the years, Maldives has seen a steady growth in terms of tourist arrivals from the Southeast Asian region making it a promising market with great flight connectivity to the Maldives. In 2019 Maldives welcomed over 87,636 tourists, from the region to the island destination. Despite travel restrictions, Visit Maldives is promoting the destination in the Southeast Asian market to ensure that Maldives remains as a top of the mind destination among travelers and to ensure that Maldives is the most preferred destination for Southeast Asian travelers once borders reopen for leisure travel and travel restrictions are lifted.