Luke Air, operated by Blue Panorama Airlines, has resumed weekly charters to the Maldives from Poland.
The charter flights are managed by local agent, Sun Ocean Maldives. The very first direct charter flight from Poland to the Maldives arrived on 20th June 2019. The first charter flight from the Polish market this year arrived in the Maldives on February 19th, carrying over 294 passengers and continued until the 7th of May 2021.
According to Maldives Marketing and PR Corporation (MMPRC), the current charter flights by Luke Air are being planned to continue from 17 June 2021 onwards, intending to continue the operation until April 2022. A total of 297 tourists arrived in the Maldives from Poland via Luke Air on Thursday.
To further support the efforts of Sun Ocean and ITAKA, Visit Maldives launched a joint campaign with ITAKA to promote the Maldives as a safe haven in Poland and to boost arrivals from the market. Through this campaign digital marketing activities and outdoor ambient campaigns to promote the renowned products and uniquely Maldivian experiences offered in the destination are being highlighted. The safety provided by the natural socially distanced geography of the Maldivian islands is being emphasized through this campaign. The campaign coincided with the recommencement of the charter flights to the Maldives from Warsaw and MMPRC said such focused marketing campaigns are necessary to promote the destination and maintain the charter operation all year round.
With an arrival figure of over 8000 tourists, the Polish market is an emerging potential top source market to the Maldives. With the easing of travel restrictions and direct connectivity, the Polish market plays an integral role in achieving pre-pandemic arrival figures.