Visit Maldives commences e-learning program for German market

Visit Maldives has commenced an e-learning program with FVW Akademie targeting the travel trade of the German-speaking markets. FVW is one of the leading media channels for the travel industry in the region.

According to MMPRC, the program will take place from June till November 2021 and will educate the participants by showcasing the Maldives as a safe destination, information on the products, travel guidelines, and the latest updates of the current situation. Approximately 400 attendees are expected to take part in this 5-month program. Additionally, to enhance the visibility of the destination, Maldives will also be featured in two monthly newsletters of FVW with a raffle draw sponsored by Nakai Dhiggiri Resort at the end of the program to incentivize participation.

Germany has remained strong with it being placed at the 3rd rank in terms of top tourist arrivals to the Maldives based on figures published on 16th June 2021 even when arrival numbers plummeted this year due to the ongoing pandemic. Notably, 23,883 visitors from Germany had visited the Maldives to date.