Maldives showcased at one of the largest European MICE events

Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) is showcasing the Maldives at one of the largest MICE (Meetings, Incentives, Conventions & Exhibitions) fairs targeting the European market - IMEX Frankfurt 2022. The event is taking place in Frankfurt, Germany, from 31st May till 2nd June 2022.

During this event, MMPRC and industry partners will promote how the destination seamlessly merges business with leisure and explain to potential business travelers how business events can be transformed from conventional to a b+leisure concept in the Maldives.

IMEX is the largest MICE fair held in Germany, targeting business travelers from Europe looking for new and exciting venues and ways to host their meetings and events. This year's IMEX event is expected to be visited by more than 4,900 trade professionals with decision-making authority. Close to 3,900 hosted buyers are expected to be present at the event.

At present, Germany is the fourth top source market to the Maldives in terms of arrivals. By 18th May 2022, Maldives welcomed 655,049 tourists to the country, out of which 56,058 were from Germany.