Maldives Marketing and Public Relations Corporation (MMPRC) has initiated a marketing campaign with Seera Group's flagship consumer travel brand Almosafer - a leading travel service provider from the Middle East.
MMPRC said Seera would disseminate informative and creative content and organic posts and stories on social media platforms like Twitter, Instagram, and Snapchat to promote the Maldives. The campaign will last for two weeks, from 25th February to 11th March 2022.
According to MMPRC, the collaborative campaign will promote the Maldives as a safe haven ready to welcome travelers from the Saudi and Middle Eastern markets, aligned with MMPRC's marketing strategies for the region. It will aid in maintaining destination presence and actively engage travel audiences by sharing the latest travel information and guidelines to potential travelers and encouraging them to book holidays to visit the Maldives. The activities of this campaign are estimated to make 5 million impressions.
Seera Group offers diverse travel services in the Middle Eastern and North African regions. They are widely regarded as the most knowledgeable and accomplished travel service provider from Saudi Arabia.