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TTM prepares to launch virtual tour of Maldives

Travel Trade Maldives (TTM) has announced plans to launch “Virtual Maldives”, a virtual tour showcasing Maldivian resorts and guesthouses.

The leading travel trade business resource for tourism industry developments in Maldives, TTM said the project is expected to kick off in June, and will assist Maldives tourism industry to reach new heights. Virtual reality will become the future of tourism and marketing, said TTM.

Several local resorts have already signed up to be part of the tour. TTM will shoot high-quality pictures of resort and guesthouse islands which enables panoramic view. The images can be viewed on mobile devices, laptops and desktops anywhere in the world.

Showcasing Maldivian resorts at tourism fairs have been the main marketing strategy followed by tourism businesses in the Maldives, and a large expenditure is incurred yearly for the purpose. The impact of virtual and augmented reality software on the travel industry is growing rapidly, and are being used by a lot of countries as a marketing tool.