Visit Maldives has started a roadshow in Russia with the aim of maintaining the destination presence in Russia.
Visit Maldives is conducting the roadshow together with 20 industry partners, including resorts, guesthouses and travel agents. The roadshow in Russia which will take place from 19th to 26th March 2021 in Moscow, Kazan, Yekaterinburg & Saint Petersburg. The roadshow is taking place right after MITT 2021, which concluded on 18th March 2021.
In all four roadshow events, attendees have the opportunity to take part in a raffle and win a free vacation in Maldives. Taj Exotica Resort & Spa, Adaaran Resorts and Sun Island Resort will sponsor the raffles held at the Moscow roadshow. Attendees who win the raffle at Kazan will win a trip sponsored by Paradise Island Resort. Furthermore, Taj Coral Reef Resort and Spa along with Sun Island will sponsor the raffle held in Saint Petersburg. Moreover, the raffle held in Yekaterinburg is sponsored by Royal Island Resort.
Currently, the Russian market is one of the top performing markets according to the most recent statistics by the Ministry of tourism, and demonstrates potential for further growth. 40,698 tourists have arrived from the Russian region so far in 2021, with a total of 4 connecting flights operating between Russia and Maldives with direct connections from Aeroflot.