Maldives Marketing and PR Corporation (MMPRC) is taking part in BIT Digital Edition 2021 from 09th to 14th May 2021 to advertise Maldives tourism.
The event Organized by Fiera Milano is held virtually for the first time ever this year due to the ongoing COVID-19 pandemic. According to MMPRC, from 09th-11th May, the virtual fair presents the opportunity to network with stakeholders from the Italian market and all over the world, manage appointments on the platform with participants, as well as establish new business connections through B2B meetings. From 12th-14th May, it is open for travelers and B2C components. In addition to this, the event provides a platform to maintain and strengthen destination presence and promote the Maldives as a safe destination to travel to during this challenging period, said MMPRC.
A total of six companies and 07 participants are taking part in this event, alongside the destination.
Prior to the pandemic, Italy was one of the top markets to the Maldives, with an arrival figure of 136,343 in 2019. Compared to the figures of the previous year this was a 29.5 percent increase. While these figures declined in 2020 due to travel restrictions enforced by the Italian government to contain the spread of COVID-19, it is expected that once these measures are eased and travel resumes, the market will once again be a key contributor to arrival figures.
Several activities are in the pipeline to further promote Maldives in the Italian market. These include B2B and B2C activities such as webinars, digital advertisements, joint campaigns with airlines and tour operators. Additionally, campaigns to provide destination training and latest updates to various media are underway.