Maldives is taking part in the Arabian Travel Market, with a stall set to showcase the beauty and splendor of Maldives.
Senior officials of the Maldives taking part in the fair include the deputy tourism minister Hussain Lirar and the Maldivian Ambassador to the UAE, Dr Hussain Niyaz along with acting MD of the Maldives Marketing and PR Corporation (MMPRC), Haris Mohamed.
A total of 125 Maldivian representatives from 59 companies are taking part in the Arabian Travel Market this year.
MMPRC said that many plans are already underway for this year to attract tourists to the Maldives, including various online activities, such as the #ATM and the #VisitMaldives circulating across social media.
MMPRC also revealed that a special priority will be paid this year to the airlines operating to the Maldives, including joint advertising plans will be discussed with such airlines to benefit both the Maldives and the airlines.
The Arabian Travel Market was held for the first time in 1994, and has grown to become the largest travel fair currently running in the Middle East with over 30,000 visitors each year.
The main tourism targets for the Maldives in the Middle East are the United Arab Emirates and Saudi Arabia, with 51,330 tourists coming from the region last year. This is a 2.3% increase from the amount of tourists who arrived from the region back in 2015. By February 2017, over 7,000 tourists have arrived in the Maldives from the Middle East. This is a 3.9% increase from the previous year.