Maldives tourism is being represented in the ongoing Online Travel Mart (OTM) Indian Ocean & Africa 2018 in Russia .
This online fair held from July 16-22 at the Profi.Travel portal for the third time.
Online Fairs is an innovative marketing tool developed by Profi.Travel in 2014 in order to replace traditional travel exhibitions.
Maldives Marketing and PR Corporation (MMPRC) said compared to traditional fairs, online fairs can be more cost effective and is designed to reach a larger audience.
Over 390 Travel and Trade professionals from Russia took part in the Maldives session, which was started with an informative presentation about the destination followed by answering the queries from the Russian Travel Trade.
In addition to Maldives, Sri Lanka, Tanzania, Africa, Mauritius and Seychelles took part in the Indian Ocean and Africa category of the fair.
Russia remains an important market to the tropical island destination, with 61,931 arrivals last year, which is an increase of 33.1 percent compared to 2016.
From January to May 2018, 34,751 Russian tourists holidayed in the island nation which is an increase of 27 percent compared to the corresponding period of last year.
